Creative Campaigns + Ghostwriting + PR
Director of Brand Strategy, Head Copywriter for digital agency’s biggest Performance Marketing Conference event of the year
Ghostwriter for CEO of largest independent performance marketing agency in the US.
Wrote Future Trends Report for Largest Independent Performance Marketing Agency in the US
Member of Creative team that created first-ever Brand Awareness Campaign for Performance Marketing Firm. Assets included OTT spot, podcast script copy, web copy. Winner Web Excellence Award. Category: Advertising & Marketing
Adweek column for Senior Director, Strategic Marketplace Services, Tinuiti
Adweek column for Senior Director, Strategic Marketplace Services, Tinuiti
Search Engine Journal article for Senior Director, Strategic Marketplace Services, Tinuiti
Adweek column for Senior Director, Strategic Marketplace Services, Tinuiti
Adweek column for Senior Director, Strategic Marketplace Services, Tinuiti
Advertising Week thinkpiece for CMO of performance marketing agency, Tinuiti
Concepted and brought to life “Second Impressions” creative campaign to fly digital agency employees hired after the pandemic to meet each other irl for the first time. Campaign received coverage from Digiday.
Digital Commerce 360 piece for VP Research, Tinuiti
Concepted, named and brought to life creative campaign for digital agency highlighting employee benefits.
Concepted creative campaign for Performance Marketing Agency’s “Giving Tuesday” campaign. Winner Web Excellence Award. Category: Social Media
Thankful Giving campaign appearing in Times Square
Fast Company
Feature written for award-winning graphic designer and typographer.
Wrote 2022 Future Trends Report for Largest Indie Digital Ad Agency in US
LinkedIn article for CEO, Tinuiti
LinkedIn article for CEO, Tinuiti
LinkedIn article for CEO, Tinuiti
LinkedIn article for CEO, Tinuiti
Adweek column for Senior Director, Strategic Marketplace Services, Tinuiti
Adweek column for Senior Director, Strategic Marketplace Services, Tinuiti
Wrote all copy for performance marketing firm’s three-year strategic plan, Vivid Vision (PW: accountability)
AdAge
Thinkpiece written for Media Company CEO
Medium
Explainer written for CEO of one of Brazil’s largest foundations
Reuters
Pitched and secured global coverage for Brazilian philanthropy
AdExchanger piece for Practice Lead, Privacy, Identity & Martech at Tinuiti
Tinuiti.com Blog post for Performance Marketing Agency
Lemann Foundation
Led launch and positioning of Brazilian Foundation in the English speaking market. Wrote all website copy.
Lemann Foundation Annual Report
UK Guardian
Secured and managed coverage for Brazilian Foundation
Wrote comprehensive resource library for ecommerce site
Mapped
Pitched and wrote piece for CEO of online travel company
Fox5 NY
Secured TV interview for CEO of eCommerce company.